Can you imagine life before Logic, Drummer, Spotify, or music streaming? It’s hard to believe that not too long ago the world was a pretty different place!
You and I can literally write a song today using only the tools in our Mac and Logic:
- Drummers for immediate drum beats
- Amp and Bass Designer for guitar tracks
- Alchemy and Retro Synths for brilliant synth sounds
- Flex Time and Pitch for correcting performances
- Professional plugins for delivering high quality mixes
And from there we can upload our tracks to streaming services and share our music with the rest of the world!
- Not just our family.
- Not just our friends.
- Not just our cat.
But the rest of the world. That’s pretty amazing, isn’t it?
Because we each have a music studio at our fingertips… and world-wide distribution is only a small fee away…
That poses a tiny problem. Doesn’t it?
Since everyone ever can share their music with the world, there’s a helluva lot of music out there. So much in fact, that none of us really have time for all the music that exists.
How do we manage dealing with so many musical choices?
We got reeeal comfortable using the “Skip” button.
According to one study, 35.05% of Spotify users will skip a song in the first 30 seconds. And 48.6% will skip before the song ever finishes!
As producers, musicians, and creators, we have a tremendous responsibility in this modern age of music.
It’s no longer enough to record a great take. And it’s no longer enough to write a great song.
It’s up to us to treat our listener to an experience.
And though no one can guarantee a listener won’t skip over your song, there are ways to add more flair to your productions.
In today’s video, I’d like to share with you a well worn technique for adding ear candy to your songs.
P.S. By the way, a while back I mentioned that my friend and I had been working on an album. That album is finally out! If you feel so inclined, you can check out Benny Beyond’s album “All Good” either on Spotify or Apple Music. Thanks!
Fraser Martin says
Good technique, could be used in so many creative ways without being in your face. And ta da moment for selection based processing. A new one for me. Thank you Chris for sharing these great tips.